The silhouette of women’s clothes became an hourglass, emphasizing large busts and small waists, accentuated by fuller skirts and stilettos.
fashion changed to adhere to the male pin-up fantasies, as many women went back to their housewife roles. By ’41, when we got into the war, it was a full-page ad.”Ī partial set of victory glasses with no reveal on the inside. You can tell because, in the Johnson Smith catalog from ’37, there was only a little tiny ad for girlie glasses, probably an eighth of the page.
The home folks thought that they needed a morale boost, so they sent them girlie glasses,” he says. “During World War II, they literally exploded because men were going out to war. Other “nudie glasses” were known as “mystics” because the white chemical used for the lady’s clothing would seem to disappear when touched by condensation when a beverage was poured into a glass, the naked woman underneath would be revealed.Īs Stan tells it, such glasses were produced and sold as early as the 1920s, but it wasn’t until the ’40s that they really took off. Her state of undress would increase as you drank. On the back side of the decal, the idealized woman would be depicted in sexy lingerie or plain naked. Some of these glasses were called “peek-a-boos” and featured a clothed pin-up image on the front, usually a decal, although some were hand-painted. These decals were sold by Amus-U, a part of H. The “mystic” technology that made the white clothes disappear when moistened was first patented by Meyercord in 1941. The Timms are self-made Fishlove historians, who have interviewed members of the Fishlove family, and they plan to publish eBooks on both Johnson Smith and Fishlove this summer. Fishlove and Co., a Chicago company that supplied Johnson Smith with its most popular gags, including chattering teeth, fake vomit, and girlie glasses. The Timms are particularly amused and delighted by the products of H. In fact, they purportedly have the largest novelty collection in the world. Stan Timm and his wife, Mardi, collect and research novelty items sold by Johnson Smith Company-established in 1914-in its mail-order catalogs.
Long before the Internet and cable TV, though, they offered a tantalizing thrill. Compared with the explicit images now accessible with the click of a mouse, these tumblers with pin-up decals seem downright quaint. It’s hard to feel scandalized today by these so-called “girlie glasses,” which had their heyday in the 1940s and ’50s. “The earliest peek-a-boo glasses feature a cartoonish woman with a freakishly big head and eyes, like Betty Boop.” Maybe you’re a little startled maybe it makes you smile. As you drink, something catches your eye-inside your glass you can see the bare butt cheeks of the same glamour girl presented fully dressed on the outside. If you’re considering a secret decoder campaign, you don’t have to take our word for it global brands like GAP, Adidas, and Toys ‘R Us have incorporated our red decoder glasses into successful marketing campaigns –– which have revealed some magical results!Įxplore our entire selection of decoder glasses, Greets, and more, and when you’re ready to take the next step, our team is here to help! Give us a call at 1. beer is served in a glass with a pretty woman on the front. The possibilities are endless! Order Your Decoder Glasses You can add your brand colors and logos, original artwork, copy, and –– of course –– your hidden messages! Our team will guide you from start to finish, including selecting a format for your campaign and choosing the right decoder glasses. When you choose to launch a custom decoder campaign, you’ll work with our graphics department to design your decoder print, postcard, or Decoder Greet as well as your decoder glasses. Include a pair of secret decoder glasses as a bind-in, blow-in, or insert along with a custom decoder print in a mailer, magazine, or other publication. Our decoder glasses come in a variety of styles, including:įrom prize giveaways and contests to offer codes, promo codes, and sweepstakes, a decoder campaign is a great way to shake up your marketing efforts and get results.
0 kommentar(er)
